Privacy Policy

1. Overview

Atlantic Build Group ("Atlantic Build Group," "we," "us," or "our") is a licensed construction firm based in Miami, Florida, serving Broward and Miami-Dade County. This Privacy Policy explains what information we collect from visitors to atlanticbuildgroup.com (the "Site"), how we use it, who we share it with, and the choices you have about that information.

By using the Site or submitting information through any of our contact forms, the AI estimator, or other interactive features, you agree to the practices described in this Policy. If you do not agree, please do not use the Site.

2. Information We Collect

2.1 Information You Provide to Us

We collect information you choose to give us when you fill out a form, request an estimate, or otherwise communicate with us. This typically includes:

Contact details: first and last name, phone number, and email address.
Project details: project type, project description, property address or general location, desired budget range, and any other details you include in your message or in the AI estimator.
Correspondence: the contents of emails, text messages, voicemails, or other communications you send us.

You are not required to give us any particular piece of information, but if you choose not to, we may not be able to respond to your inquiry or provide an estimate.

2.2 Information Collected Automatically

When you visit the Site, certain information is collected automatically by our hosting provider and analytics tools, including:

Device and browser data: IP address, browser type and version, operating system, and screen size.
Usage data: the pages you view, the date and time of your visit, the referring page, the time spent on the Site, and the links you click.
Approximate location: derived from your IP address (typically city- or region-level only).
Cookies and similar technologies: see Section 4 for details.

2.3 Information from the AI Estimator

Our AI estimator allows you to describe your project and receive an instant budget range. When you use the estimator, the project description you submit is sent to a third-party AI provider (Anthropic, the maker of Claude) for analysis, along with your name, phone, and email so we can follow up with you. See Section 5 for more information on this third party.

3. How We Use Information

We use the information we collect for the following purposes:

To respond to your inquiry and follow up about a potential project, including by phone, text, or email.
To generate estimates and prepare quotes, proposals, or contracts.
To improve the Site by understanding how visitors interact with our content and which pages or services are most useful.
To run advertising and measure the effectiveness of our marketing, including Google Ads campaigns that bring visitors to the Site.
To prevent fraud and abuse, including blocking spam form submissions.
To comply with our legal obligations, including tax, licensing, and construction-industry recordkeeping requirements.

4. Cookies & Tracking Technologies

We and our third-party service providers use cookies, pixels, and similar technologies on the Site. These small files are stored in your browser and allow us to recognize repeat visitors, remember preferences, measure traffic, and serve relevant ads. The categories we use are:

Strictly necessary: required for the Site to function, such as remembering whether you have dismissed a banner or opened the mobile menu.
Analytics: set by Google Analytics to help us understand which pages are visited, how visitors arrived, and how the Site performs. These cookies do not directly identify you.
Advertising: set by Google Ads to measure conversions (such as a form submission or a phone call after clicking one of our ads) and to allow Google to serve our ads to relevant audiences on other sites.

You can control or disable cookies in your browser settings. You can also opt out of personalized Google advertising at adssettings.google.com, and opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. Blocking certain cookies may affect Site functionality.

5. Third-Party Services

The Site relies on the following third-party services. Each of them has its own privacy policy that governs how it handles information:

Google Analytics — for aggregate website analytics. See the Google Privacy Policy.
Google Ads — for conversion tracking and remarketing on our paid advertising campaigns. See the Google Privacy Policy.
Anthropic (Claude) — powers our AI estimator. Project descriptions you submit through the estimator are processed by Anthropic to generate a budget range and scope summary. See the Anthropic Privacy Policy.

We do not sell your personal information to any third party for monetary consideration.

We share the information you give us only in the following circumstances:

With service providers that help us operate the Site and our business, such as our website host, email provider, SMS provider, scheduling tools, and the AI provider used by our estimator. These providers are only permitted to use your information to perform services for us.
With trade partners when needed to provide a quote or perform work on your project (for example, a licensed electrician or plumber we plan to engage as a subcontractor).
To comply with law, respond to lawful requests, enforce our agreements, or protect our rights, property, or safety, or that of others.
In a business transfer, such as a merger, acquisition, or sale of assets, in which case your information would be transferred under appropriate confidentiality protections.

7. Data Retention

We retain the information you provide for as long as needed to respond to your inquiry, deliver our services, and meet our legal and recordkeeping obligations. Construction-related records (contracts, proposals, communications related to executed work) are typically retained for at least the period required by Florida law and our insurance carriers. If you would like us to delete information about you, see Section 9.

8. Data Security

We use commercially reasonable administrative, technical, and physical safeguards to protect the information we collect. All form submissions are transmitted over HTTPS, account access for our customer system is password-protected, and access is limited to personnel who need it to do their jobs. No method of transmission or storage is perfectly secure, however, and we cannot guarantee absolute security of any information transmitted through the Site.

9. Your Rights & Choices

Regardless of where you live, you may:

Ask us to confirm what information we hold about you.
Ask us to correct inaccurate information.
Ask us to delete information we hold about you, subject to applicable legal and recordkeeping obligations.
Unsubscribe from marketing emails by using the unsubscribe link in those messages, or by replying STOP to any text message we send.

Depending on where you live, additional rights may apply under state law — including Florida's Digital Bill of Rights and similar laws in other states. To exercise any of these rights, contact us using the details in Section 12. We will respond within the timeframe required by applicable law.

10. Children's Privacy

The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with information, please contact us so we can delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, or legal requirements. When we do, we will update the "Last updated" date at the top of this page. Material changes will be highlighted on the Site for a reasonable period. Your continued use of the Site after an update means you accept the revised Policy.

12. Contact Us

If you have any questions about this Privacy Policy or want to exercise any of your rights, you can reach us at:

Atlantic Build Group
Email: atlanticbuildgroupfl@gmail.com
Phone: (305) 332-6251
Service area: Miami, FL — Broward & Miami-Dade County

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